Type of applicant company

供应商

Country

中国

Company Website

无

Images

Brand of the Product

QUYOUTU

Designer Name

Liuyang，Qulijun

Position of Designer

none

Target Consumer

The target customers for plastic-free water-based coating packaging are centered on 'environmental and functional needs,' covering industries such as food and beverage, e-commerce retail, electronics, cosmetics, and healthcare.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel

Positioning

其他 包装用品

Design Story

The design background and concept of water-based coated paper are the result of the combination of environmental protection demand, technological innovation support, and market demand pull. Its core goal is to replace traditional plastic coatings (such as PE film) and solve the problem of "white pollution", while considering the functionality and economy of packaging.
The development of water-based coated paper stems from a combination of policy mandates, traditional limitations, evolving market demands, and technological advancements. Its design philosophy centers on "plastic-free" materials while balancing "biodegradability, recyclability, functionality, and cost-effectiveness" to achieve an optimal balance between environmental sustainability and practicality. With continuous technological innovation and cost reductions, this material is poised to become the industry standard in packaging, playing a pivotal role in supporting global carbon neutrality goals.

Highlights

As the flagship of eco-friendly coatings, water-based coatings deliver exceptional value across five dimensions: environmental performance, functional capabilities, safety assurance, cost-effectiveness, and policy compliance. By enhancing brand positioning, expanding market access, and optimizing supply chains, they create added value for end-users.
The key advantage of water-based coatings lies in their "balance between environmental protection and functionality" —fulfilling the global "dual carbon" goals while maintaining performance on par with traditional coatings. Their added value is reflected in brand enhancement, market access, and industrial chain optimization, creating long-term competitive advantages for enterprises.
With continuous technological advancements (including the development of bio-based waterborne resins and smart coatings), waterborne coatings are poised to become the mainstream choice in the future paint industry, providing strong support for global sustainable development.

Market Performance

None

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

The production process of water-based coated paper is a precision engineering involving substrate treatment, coating formulation, coating formation, and drying curing. Its core objective is to replace traditional plastic film coating with water-based coatings, achieving a balance of "plastic-free, functional, and eco-friendly" characteristics. Different application scenarios (e.g., food packaging, specialty paper, Bible paper, etc.) require customized process adjustments to meet specific performance demands such as water resistance, oil resistance, flame retardancy, and printing adaptability.