Type of applicant company
品牌方
Country
中国
Company Website
https://www.yili.com/product/4834
Images
Brand of the Product
Inikin
Designer Name
Yili Inikin Freshly Brewed TEAM
Position of Designer
no
Target Consumer
White-collar workers aged 25 to 35 in first - and second-tier cities， lovers of sugar-free tea
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Positioning
大货消费品 Mass Production
Design Story
Yili Inikin Freshly Brewedis China's first screw-cap-type brewed tea, featuring the new sealed design of its freshness cap.
Product selling points：
1）0 sugar, 0 calories, 0 sodium bicarbonate
Only tea and water, nothing else. It contains no additives at all. Only truly additive-free tea has a good flavor.
2) Twist and shake, freshly brewed and savor
The industry's first tea-water separation fresh-locking lid locks in the original flavor of the tea. The "twist - shake - drink" three-step process enables fresh and freshly brewed tea anytime and anywhere.
3) The tea has a rich aroma and a fresh and refreshing taste
100% original leaf extraction, approximately 50kg of fresh tea leaves are needed to extract 1kg of tea freeze-dried. The freeze-drying process at -40°C and the lock-in lid technology are used to fully preserve the flavor of the tea.
Highlights
By integrating the research results of consumer experience, the current product packaging is iterated to enhance the visibility and overall preference of the packaging, and online quantitative research is used for verification and implementation.
In 2025, Inikin Freshly Brewed Tea reinterprets liquid aesthetics with its "Veiled Tea Theater" concept. Inspired by the noren curtain symbolism found in ancient tea house traditions, the design incorporates linen-inspired textures to create a sense of tactile authenticity. This approach not only enhances the ethos of the "fresh-brewed" category but also revitalizes the fading language of street-side tea rituals. The visual grammar embodies a neo-Chinese design philosophy. Master calligraphers draw inspiration from Ouyang Xun's delicate brushwork to create the " Freshly Brewed Tea " logogram, with each stroke representing a graceful interplay of botanical precision. Behind the curtain, which serves as a canvas, UV-embossed jasmine petals flow in a dynamic gradient. Their luminous movement fosters a synesthetic experience, transforming the packaging into a form of performance art. This cultural transformation turns packaging into a temporary connection to tradition. The combination of Ou-style calligraphy with modern scent-layering techniques invites city dwellers to experience a portable tea ceremony.
Market Performance
no
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
As first screw-cap-type brewed tea, technology enables "tea and water separation, freshly brewed and drunk immediately", perfectly addressing the pain point of flavor loss in traditional ready-to-drink tea and preserving the freshly brewed taste and aroma to the greatest extent. The ingredient list is extremely clean, highlighting "0 sugar, 0 calories, 0 sodium bicarbonate, 0 additives". By applying freeze-drying at -40℃ to lock in aroma and high-magnification extraction technology, the fresh taste of freshly brewed tea is restored.
What functional designs of the work have enhanced the user experience?
The front label of Inikin Brewed Tea "Rose Black Tea" incorporates industry-leading capsule fragrance-lock technology, using flexographic scented ink to encapsulate natural aromatic essences in micron-sized capsules. By gently scratching the front label, consumers can smell the fragrance of rosesl. Through this innovative interactive feature, Inikin Brewed Tea "Rose Black Tea" offers a multi-sensory immersive experience, engaging both sight and smell.
Did the design help increase the sales performance of the product? If so, please give related evidence.
Inikin Brewed Tea "Rose Black Tea"has won high praise from channels with its freshly brewed tea flavor that blends floral scents and its innovative and unique packaging design. The convenience system has shifted from requiring listing fees and marketing expenses to promote listing to actively requesting goods for listing.