Type of applicant company
品牌方
Country
中国
Company Website
无
Images
Brand of the Product
MICHA
Designer Name
Pang Bo
Position of Designer
Design Director
Target Consumer
Prefer China-Chic culture / Embrace the "light health" philosophy / Focus on the efficacy of dietary supplements / People who are trying to lose weight and those in management periods
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
大货消费品 Mass Production
Design Story
The design concept originates from the layered lines of tea mountains and the lingering rhythm of rice waves, naturally interweaving and dancing on the earth. The lines of the bottle are gently undulating like mountains, and at the fingertips, there are layers of rice grain like roundness and tea mountain rice waves. This is not only a freehand expression of natural scenery, but also implies that "tea" and "rice" are both the nourishment of Eastern life.
The layered rhythm of the tea mountain and the lingering undulations of the rice waves blend the openness of the mountain with the humility of the rice, outlining the gentle and inclusive lines of the bottle. Fingertips touch, as if they can simultaneously caress the soil of the terraced fields and the fullness of the grain ears.
We have abandoned the mechanical rigid straight lines and stretched lines, just like the unique roundness and liveliness of life. When rice and tea meet and collide to create a mild and smooth taste, when a thousand year old tradition is integrated into daily life, we are all just telling the story of a local climate in silence.
Highlights
See nature, touch reality. We draw inspiration from nature, transforming the layers of tea mountains and the undulations of wheat fields into a unique texture in our hands. This is a visual adventure, but also a tactile dialogue that breaks the conventional streamlined design, establishing a connection with nature both visually and tactually. Let the packaging speak for itself, conveying the core state of natural origin of the contents.
Market Performance
无
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
The bottle body is made of globally widely used PET material, which combines excellent malleability, lightweight strength, and high transparency, making it safe and cost-effective.