Type of applicant company

设计机构

Country

中国

Company Website

无

Images

Brand of the Product

Wuan millet/ Gugong bing jao

Designer Name

PUFINE Creativity

Position of Designer

Creative Director: Zhang Yanhui Creative Director: Xia Ling Designer: Tian Feng Technical director: Zhou Xiaoli Zhang Yuxuan Rendering: Luo Kang

Target Consumer

Elderly, young children, those with weak spleen and stomach, those who need to supplement nutrition, and those who control sugar.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Positioning

限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition

Design Story

As the core carrier of the "cradle of foxtail millet in the world", Wu'an millet has formed a complete industrial chain covering cultivation, processing and cultural tourism consumption, relying on the 8,000-year accumulation of farming civilization rooted in the Cishan Cultural Site.By leveraging the cultural value and influence of the Palace Museum cultural IP, we aim to upgrade Wu'an millet from a traditional agricultural product to a high-value-added cultural and tourism consumer good that embodies farming civilization and royal culture, thereby achieving brand premium and market breakthroughs.By virtue of packaging design that combines high distinctiveness with a premium quality feel, we can enhance the product’s brand strength.This design not only highlights the planting traditions and superior quality of Wu’an millet, but also, empowered by the culture of the Palace Museum, creates a benchmark for agricultural product packaging that integrates cultural inheritance, visual differentiation and market appeal, thereby driving the upgrading of agricultural products from "regional specialties" to "cultural symbols".

Highlights

1、Create a gift box appearance based on the "Jiangshan Sheji Hall" in the Forbidden City,It's the handle of the gift box again,combined with the gilding process, it reflects the royal temperament of this product.enhance the cultural identity and quality of this gift box.
2、The inner box combines agricultural culture with the concept of "four seasons",combining scenes of agricultural labor with the design of royal window frames,the creative connection between agricultural culture and royal aesthetics also reflects the philosophical idea of the unity of Eastern people and nature;
3、The hollow design of the outer box visually presents the packaging of the inner box,It can be presented individually or form a series of combinations, increasing the combination and variation of consumption scenarios.Alien shapes have formed a visual breakthrough in the market.Empowered by the Palace Museum's IP, deeply linking agricultural culture with royal culture, endowing products with cultural collection attributes, helping products increase market premiums, and enhance commercial competitiveness.

Market Performance

none

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

white card matte film Hot stamping and protrusion UV

Does the design solve the problems that are common across the product category? If so, please explain.

Most agricultural product gift boxes on the market are still stuck in the current situation of insufficient quality and serious homogenization.By virtue of the in-depth integration of the Palace Museum cultural and creative IP co-branding and the farming cycle of four seasons, this design work endows the product with profound cultural value and enhances its display effect. Furthermore, it broadens consumption scenarios through cultural premium, truly upgrading the product from a mere gift to a carrier of cultural consumption.

What functional designs of the work have enhanced the user experience?

1、Architectural Handle Design，It not only ensures aesthetic appeal and unique differentiation, but also boosts consumer purchasing power.
2、The hollow structure intuitively exposes the inner packaging, allowing consumers to perceive the content without opening the box, improving the efficiency and anticipation of purchasing decisions.
3、Four grade inner packaging, achieving separate storage, avoiding moisture and deterioration after opening, convenient for on-demand use, and balancing freshness and convenience.
4、The color and illustration design of the inner packaging clearly distinguish the themes of the four seasons, enhance the fun and recognition of the packaging, and improve the consumer experience.

Did the design help increase the sales performance of the product? If so, please give related evidence.

1、Empowering the Palace Museum IP: Leveraging the cultural influence of the Palace Museum, attracting cultural enthusiasts and gift customers, with built-in traffic and trust endorsement, expanding the consumer base.
2、Differentiated design: With unique architectural shapes, hot stamping techniques, and hollow structures, it stands out among similar agricultural product gift boxes and enhances terminal appeal.
3、Cultural premium space: Combining agricultural culture with royal aesthetics to enhance product added value.
4、Diversified consumption scenarios: combining gift and daily consumption attributes, covering holiday gift giving, cultural consumption and other scenarios, to enhance sales conversion.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

1、IP Empowerment: The Palace Museum's IP has long-term cultural influence and non short-term traffic, which can reduce the cost of continuous promotion and form a long-term traffic lever.
2、Brand value accumulation: Culture and design empower brands to upgrade from "regional specialties" to cultural symbols, accumulate brand assets, and enhance brand competitiveness.
3、Differentiation barrier: Unique architectural and cultural integration design, building competitive advantages that are difficult to replicate for similar products, and occupying a differentiated position in the market for a long time.
4、Continuous customer conversion: Attracting cultural and gift customers has high repurchase and dissemination potential, which can drive subsequent product sales and form long-term consumer stickiness.