Type of applicant company
品牌方
Country
中国
Company Website
www.enjovo.com
Images
Brand of the Product
Enjovo
Designer Name
Enjovo Corp.
Position of Designer
No
Target Consumer
people who consume candy and chewing gum.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 健身俱乐部、瑜伽馆、咖啡店
Positioning
大货消费品 Mass Production
Design Story
When playing basketball, baseball or table tennis, hands tend to sweat and get dirty, which makes it unhygienic to directly put chewing gum or mints in the mouth. Traditional candy and chewing gum packaging on the market cannot solve this problem. Therefore, I designed this new type of candy dispenser. It can be operated with one hand and refilled easily, providing a convenient and hygienic eco-friendly way to use.
Highlights
Break the traditional packaging of candies and chewing gums. This new type of candy dispenser is portable, hygienic to use and refillable.
Market Performance
The product is currently in the trial mold stage and is expected to be launched on the market around March this year. In the United States, two million people have watched the demonstration video of the candy dispenser on social media, with an average click-through rate of 8% and a click-through rate of 15% among teenagers. Three major candy companies, Wrigley, Mondelez International, and Perfetti Van Melle, have requested samples.
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
Plastic mold injection molding
Does the design solve the problems that are common across the product category? If so, please explain.
This new type of candy dispenser solves the problems in traditional packaging where hand(s) have (has) to directly touch candies, chewing gum, etc. and operate with both hands to open bags or lids. This candy dispenser can be operated with one hand, refilled repeatedly, and has a safety lock to prevent the push handle from being accidentally pushed out.
What functional designs of the work have enhanced the user experience?
One-handed operation, holds candies like a spoon, safety lock to prevent accidental ejection.
Did the design help increase the sales performance of the product? If so, please give related evidence.
The click rate of the product video on American social media is six times higher than other candy package products.
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
This candy dispenser can be refilled.