Type of applicant company

品牌方

Country

中国

Company Website

https://www.ryytn.com/

Images

Brand of the Product

Adopt a Cow

Designer Name

Qiu huan /Lu Jing nan

Position of Designer

无

Target Consumer

The main consumer group for bovine colostrum nutritional milk powder includes young and middle-aged people aged 30-50 who care about their family's health, purchasing it as a gift or to supplement the nutrition of their parents, elders, and children, with a particular focus on immunity and health maintenance. Middle-aged and elderly people (over 50 years old) also have a need to purchase it themselves, focusing on improving bone health and immunity.

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS

Positioning

大货消费品 Mass Production

Design Story

The core concept behind the packaging design of this bovine colostrum milk powder is to meet the modern consumer's demand for health and immunity enhancement, especially given the current active viral environment where more and more people are focusing on strengthening their immune systems. Bovine colostrum is rich in natural immune factors, which can effectively enhance and improve immunity, making it particularly suitable for people with weaker immune systems, such as the elderly and children.

The packaging design uses simple yet powerful visual communication to guide consumers to intuitively understand the product's immune-enhancing effects. The deep blue main color symbolizes purity and health, highlighting the product's natural and premium attributes; the bull's head graphic represents the product's origin, reinforcing consumer trust in the raw materials. Functional labels on the packaging, such as "immunoglobulins" and "bioactive," emphasize its natural immune-enhancing effects, directly responding to consumers' core need for improved physical health.

Highlights

The packaging uses a deep blue and white color scheme, creating a strong visual impact and aligning with the image of a healthy, high-end product. A bull's head graphic visually represents the characteristics of bovine colostrum, while the copy highlights functional labels such as "low-fat" and "bioactive," clearly conveying the product's core value. Breaking away from the complex style of traditional milk powder packaging design, it adopts a simple and modern approach. The design prioritizes user experience, featuring easy opening and strong sealing, using a metal can for moisture and oxidation prevention, ensuring the milk powder's shelf life.

Market Performance

Since its launch, the colostrum product line has achieved sales exceeding 100 million yuan in its second year, and has continued to break records and grow. In October 2025, it received professional certification from a third-party organization, confirming its market position as the number one selling colostrum formula milk powder nationwide for three consecutive years.

Material（For concept works, please choose the material you plan to use）

其他 马口铁

Craft

无