Type of applicant company

品牌方

Country

中国

Company Website

https://www.ryytn.com/

Images

Brand of the Product

ADOPT A COW

Designer Name

ZOE ZHAO、QIUHUAN

Position of Designer

Brand Product Designer

Target Consumer

1. New white-collar: Health enthusiasts (nutrition and health benefits, gut health, body management) 2. Sophisticated Mothers: A group with high standards for quality, health, and additive-free products.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Positioning

大货消费品 Mass Production

Design Story

The creative background of the "ADOPT A COW 101YISHENGJUN Flavored Fermented Milk" packaging design lies in the fact that this is a vibrant fermented milk product specially formulated for modern families and urban white-collar workers. Each bottle contains 10.1 billion active probiotics, combined with natural A2 β-casein milk, providing double health protection. We have carefully selected the high-quality strain Bb-12 and scientifically formulated it to ensure that the probiotics reach the intestines with full vitality, helping to maintain the balance of intestinal flora and promote digestion and absorption. Using a pure formula, without adding unnecessary artificial additives, it retains the most authentic deliciousness of yogurt. The A2 milk source is more gentle on the stomach, reducing discomfort and allowing the whole family to easily enjoy it. Whether it's for breakfast, a work snack, or daily nutritional supplementation, it can inject health and vitality into the body. We believe that true health comes from simple daily adherence.

This packaging design is based on the core concepts of "lightweight, pure, and professional," presenting the product value through both visual appeal and bottle design. The bottle features a compact and rounded design with small handles on both sides, enhancing the grip and making the product easier to hold in everyday scenarios such as breakfast, commuting, and snacking. The gentle waistline and wide shoulders emphasize a sense of lightness, echoing the fluid nature of active probiotics.

Highlights

1. The digital visual super symbol "101" is integrated into the logo and ear-shaped design. The innovative use of the "101" font as the main visual symbol, prominently displayed, employs a minimalist, bold line arrangement to directly convey the brand's attributes and the product's primary selling point, creating a strong visual anchor with high recognizability and memorability. This reinforces the brand's inherent probiotic content, effectively improving consumer decision-making efficiency.

2. Wavy decorative lines convey the sense of probiotic activity. The packaging background uses a regular wavy texture to simulate the image of 10.1 billion active bacteria, creating a sense of visual dynamism and reinforcing the "10.1 billion active probiotics" selling point, highlighting the massive and symbolic number of bacteria.

3. In terms of bottle design, the "ears" on both sides represent both the shape of a milk bucket handle and anthropomorphic ears, emphasizing the anthropomorphic activity of the probiotics.

Market Performance

[ADOPT A COW 101YISHENGJUN Flavored Fermented Milk] Since its launch in May, sales have been steadily increasing, reaching a peak in September. As a new product category that our company has just launched, its development has been relatively stable.

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material; 纸质 Paper

Craft

This packaging uses a PET blow molding process to create a lightweight, rounded, and highly glossy bottle, ensuring food-grade safety while giving the bottle a modern and sleek look. A waterproof paper label enhances durability and tactile quality for everyday use. The "101" in the main visual element undergoes a partial UV coating, giving the number a shimmering, dynamic appearance under light, echoing the active nature of probiotics. The brand logo and key information are highlighted with silver foil stamping, adding a metallic sheen and premium recognition. This overall combination of processes reinforces the product's "pure, professional, and lightweight" characteristics, while also enhancing shelf appeal and brand image.