Type of applicant company

品牌方

Country

中国

Company Website

https://www.ryytn.com

Images

Brand of the Product

ADOPT A COW

Designer Name

Qianru Lin、Huan Qiu

Position of Designer

Product vision

Target Consumer

A seasoned middle-class group that pays for "healthy quality, transparent ingredients, and brand style", makes rational decisions, and values the dual satisfaction of emotional and social values

Distribution Channels

其他销售渠道 水果渠道

Positioning

大货消费品 Mass Production

Design Story

To offer a high-end series of products tailored to a specific group of consumers in the fruit channel, we have adopted a fusion of minimalist aesthetics and innovative craftsmanship in the packaging design to create the first "White Strawberry Quinoa Yogurt" in China.
Visual composition: The white strawberry serves as the core visual symbol, and the milky white yogurt adopts an ultra-simple dichotomized composition (a neat division of the pink background and the milky white yogurt area), discarding the complex elements of traditional yogurt packaging. It uses extremely simple picture language to build visual memory points, allowing the product to achieve "attention addition" through "visual subtraction" on the shelf
Craftsmanship presentation: The outer box is printed with silver cards, taking advantage of the luster of the silver cards to enhance the high-end texture of the product. The logo and icon sections are made using the underprinting process. Through the layering of the process, the recognition of the brand identity is enhanced, allowing the brand symbol of "Adopt a Cow" to be deeply rooted in people's hearts through both tactile and visual perceptions, and shaping the high-end tone of the product from the details of the process.
Product attribute transmission: The main visual adopts an intuitive combination of "white strawberry + milky white yogurt", allowing consumers to quickly perceive the taste attribute of "White strawberry quinoa Flavored Yogurt" without the need for text, reducing consumers' cognitive cost.
Structural design: The outer box structure and material (silver card) have excellent protective properties, which can safeguard the internal yogurt products during transportation and storage, preventing them from being squeezed or worn. The design of the single-bottle packaging conforms to the holding habits, enhancing the convenience of use for consumers.
In conclusion, the packaging design of this white strawberry quinoa flavored yogurt is a multi-dimensional integrated innovation from visual to commercial, from functional to sustainable, aiming to provide consumers with a dual experience of "aesthetic pleasure + quality perception".

Highlights

It is the first of its kind in China to create white strawberry-flavored yogurt. Against the backdrop of fierce competition in the yogurt market, this packaging stands out among homogeneous competitors through visual differentiation (minimalist style) and high-end craftsmanship (silver card, underprinting), attracting consumers who pursue aesthetics and quality. At the same time, high-end packaging presentation can support the premium space of the product, enhance the brand's profit performance and market competitiveness, and provide strong visual and texture support for commercial conversion.

Market Performance

In the first month of its launch, the shipment volume was 20,000 units (launched in mid-October, with a single channel delivering 20,000 units within about ten days)
As of November 24th, the work has only been on the market for one month, and the data is of no reference value for the time being

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material; 其他 银卡

Craft

The outer box is made of silver card material, with some important information exposed by metal craftsmanship. The inner packaging is made of PET material, with some important information highlighted by metal ink.

Does the design solve the problems that are common across the product category? If so, please explain.

Packaging design often encounters the contradiction of "emphasizing aesthetics over functionality" or "emphasizing functionality over appearance level" : some designs are visually exquisite but have poor protective performance and are inconvenient to hold, while some designs are functionally practical but have mediocre visual effects. This packaging creates a minimalist and high-end visual experience at the aesthetic level: The outer box is made of silver card material, which has good transportation protection, and the single bottle shape is ergonomic and easy to hold. In terms of terminal recognition, the core visual symbols enable consumers to quickly locate the product, truly achieving a balance between "aesthetic value" and "physical function and recognition function", and solving the classic problem of imbalance between function and aesthetics.