Type of applicant company
品牌方
Country
中国
Company Website
https://www.glico.com.cn
Images
Brand of the Product
pejoy
Designer Name
Echo Sun/Lengthen Brand Management（Guangzhou） Co，Ltd
Position of Designer
Design Director
Target Consumer
Women aged 16 to 34 who have the need for relaxation
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Positioning
限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition
Design Story
This design aims to showcase the scene of a spring outing and convey the brand's relaxation value, establishing an emotional connection between consumers and Bai Chun'er in a relaxing setting.
Highlights
The packaging is based on the overall concept of "Spring Outing". Through a contextualized composition, it brings consumers into a soothing spring scene. The design employs soft colors and freehand brushstrokes to present the image of a young girl relaxing peacefully in nature, integrating spring elements such as cherry blossoms and tea mountains, creating an immersive relaxing atmosphere. In the artistic expression, the taste characteristics naturally emerge, making the packaging itself a visual medium that connects the product, the season, and emotions, allowing consumers to immerse themselves in a soothing and relaxing spring outing experience.
Market Performance
None
Material（For concept works, please choose the material you plan to use）
纸质 Paper
Craft
The packaging design is printed on cardboard boxes. Through professional color selection and pre-press color management, bright colors and elements related to spring outings are vividly presented on the surface, creating a refined and layered appearance.
Does the design solve the problems that are common across the product category? If so, please explain.
None
What functional designs of the work have enhanced the user experience?
None
Did the design help increase the sales performance of the product? If so, please give related evidence.
The product has not been launched yet and is temporarily unavailable.
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
The paper used for product packaging has been certified by FSC and is made of recycled materials that meet the recycling standards, thus achieving long-term protection and rational utilization of forest resources.