Type of applicant company
品牌方
Country
中国
Company Website
https://www.zjsjct.cn/
Images
Brand of the Product
Shuijiazhitang
Designer Name
Shuijiacaotang
Position of Designer
无
Target Consumer
middle-to-high-end groups，subhealthy population/groups
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 参茸店，礼品店，药店
Positioning
其他 保健品
Design Story
Shuijia Caotang, founded in the 17th year of the Zhizheng reign in the Yuan Dynasty (1357 AD), boasts a 600-year heritage of herbal wisdom. Today, we continue to explore the modern application of traditional Chinese herbs, aiming to provide safer and more effective health products for contemporary lifestyles.
In this fast-paced consumer era, true luxury lies in returning to the tranquility and warmth of nature’s essence. What we strive to create is not merely a container, but a ceremonial opening, an emotional resonance, and a timeless work of art to be cherished and passed down.
The original vision behind the design is for this gift box to transcend its initial purpose. Sturdy, elegant, and gender-neutral, it can serve as a jewelry box, a collector’s storage case for cultural artifacts, or an exquisite desktop ornament. We advocate for "a second life"—allowing objects to accumulate more stories and value through years of companionship.
Highlights
Six Centuries of Herbal Wisdom, Carried Through the Ages in a Single Casket
Origin in Heaven and EarthWood takes root in soil, nourished by rain and dew, embodying the vitality of heaven and earth. Herbs are harvested from nature, following the rhythms of the four seasons. The gift box and its contents share a common origin, coexisting in harmony with nature.
The Art of PreservationWood possesses a natural ability to "preserve and nurture." We craft the casket from wood to create a packaging environment that shields from light, resists moisture, and allows ventilation—ideal for safeguarding the product’s integrity.
Tenon: The Soul of CraftsmanshipFor key structural components, we employ the ancient mortise-and-tenon joint technique. No nails or rivets are used; instead, the wood interlocks naturally, forging enduring stability that grows stronger with time.
The Sentiment of GiftingA gift box is a silent dialogue between giver and recipient. Through its serene texture and the perfect resistance when opened, we cultivate a solemn yet warm sense of ritual. It is more than a mere gift box—it is a tangible connection to six centuries, an opening to heritage. What you unlock is not only a premium nourishing treasure, but also six centuries of integrity and perseverance that transcend time.
Market Performance
The average monthly sales volume ranges from 2 million to 3 million yuan.
Material（For concept works, please choose the material you plan to use）
木质 Wood
Craft
The main body and drawers are made of walnut wood finished in a dark red rosewood tone. The structure features a wooden slat rail system. The golden logo is crafted from cylindrical wood, with the handle laser-engraved and inlaid with gold powder. The golden foil inscriptions are rose gold in color. All metal fittings, except for the screws, are made of copper, and the lining is in Chinese red.