Type of applicant company

品牌方

Country

中国

Company Website

www.cuizi.com

Images

Brand of the Product

CUIZI BRAND

Designer Name

Yangzhongxin,Zhangyingke

Position of Designer

None

Target Consumer

The core target consumers of the "Open Sesame" Ready-to-Eat Sesame Portable Gift Set encompass urban white-collar professionals, fitness enthusiasts, light meal adherents, ketogenic dieters, mothers, business entrepreneurs, as well as individuals who prioritize health and convenience and opt for additive-free individual servings for daily supplementation.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Positioning

大货消费品 Mass Production

Design Story

Against the backdrop of the upgraded health consumption trend, natural additive-free snacks have emerged as a new consumer favorite. The fast-paced urban lifestyle has further made convenience a core criterion for consumers in product selection. Traditional roasted sesame seeds are mostly sold in large-capacity packaging, which not only makes accurate portion control and on-the-go carrying difficult, but also renders the product prone to moisture damage—impairing its taste and quality, and thus failing to fit into the current fragmented consumption scenarios such as office, travel and daily home use. As such, healthy and portable segmented sesame products have become an urgent market demand.
Aligned with the market trend, this product adheres to the R&D philosophy of "Natural health as the foundation, convenience and practicality as the core". We strictly select premium sesame seeds and adopt low-temperature roasting technology to lock in the original flavor and abundant nutrients of the ingredient. Adhering to the additive-free standard throughout the entire production process, it delivers healthy and delicious flavors with zero guilt for consumers. Meanwhile, we dig deep into the classic cultural symbol of Open Sesame and integrate the design connotation of traditional Chinese door gods—weaving the auspicious implication of door gods "guarding blessings and peace" closely with the product’s core value of natural health and safe consumption. What’s more, the product is endowed with the heartfelt wish of "Open Sesame, usher in good fortune", turning every bite into a delightful experience accompanied by blessings.
Featuring an individual single-serve packaging design, the product is hermetically sealed, moisture-proof and easy to carry, which also enables precise portion control—perfectly adapting to diverse fragmented consumption scenarios. It also boasts the exquisite texture of a premium gift, integrating traditional cultural heritage with modern consumer demands. This makes the product not only a perfect fit for the health needs of daily personal use, but also a tasteful choice for gifting to convey affection, truly realizing the dual value of "Peace of mind for healthy daily consumption, a distinguished choice for gifting to pass on good fortune".

Highlights

Emotional Resonance of the "Open Sesame" Cultural Symbol: The packaging design incorporates the classic cultural element of "Open Sesame", boasting a simple and exquisite style combined with harmonious color schemes. It integrates product functions with cultural implications, and endows the product with emotional added values of "ushering in blessings and good fortune" and "conveying sincere regards". This gives the product a unique cultural identity among similar healthy snacks, satisfying the value demands of both personal use and gift-giving scenarios.
Portable Individual Small Packages: Each 6-gram single-serve packet is designed for easy carrying and perfectly meets one-time consumption needs. The ten recommended creative ways to enjoy the product are suitable for fragmented scenarios such as work, school, business trips and travel, delivering a convenient "enjoy anytime, anywhere" experience.
Health Commitment of "Natural and Additive-Free": The product adheres to the additive-free principle and contains no artificial additives such as preservatives, colorants or flavorings. It allows consumers to "eat with complete confidence and peace of mind", fulfilling the core demand for pure food amid the upgrade of healthy consumption.

Market Performance

None

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

The outer packaging of this product is made of 400g white cardboard with an integrated one-piece structure that requires no glue for assembly, striking a balance between sturdiness, portability and environmental friendliness. The surface features double-sided printing and partial embossing technology, presenting the New Year painting images of the door gods Qin Qiong and Yuchi Jingde, a national intangible cultural heritage, with a three-dimensional texture that echoes the traditional auspicious theme of "Open Sesame". The overall design combines cultural connotations with practical functions, and the package contains 6g of black and white sesame seeds inside. It is light and portable, suitable for daily use and gifting.

Does the design solve the problems that are common across the product category? If so, please explain.

Traditional roasted sesame in large packages is prone to moisture, hard to portion and inconvenient to carry, failing to meet the needs of fragmented consumption. Our product selects high-quality sesame seeds rigorously, retains nutrients via low-temperature roasting and contains no additives. With individual small packages, it enables precise portion control, hermetic sealing against moisture, and is portable and practical.

What functional designs of the work have enhanced the user experience?

The surface features double-sided printing and partial embossing technology, presenting the New Year painting images of the door gods Qin Qiong and Yuchi Jingde, a national intangible cultural heritage, with a three-dimensional texture that echoes the traditional auspicious theme of "Open Sesame". The overall design combines cultural connotations with practical functions, and the package contains 6g of black and white sesame seeds inside. It is light and portable, suitable for daily use and gifting.

Did the design help increase the sales performance of the product? If so, please give related evidence.

None

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

The outer packaging of this product is made of 400g white cardboard with an integrated one-piece structure that requires no glue for assembly, striking a balance between sturdiness, portability and environmental friendliness.