Type of applicant company

品牌方

Country

中国

Company Website

无

Images

Brand of the Product

Muqingxi

Designer Name

Milion Design

Position of Designer

无

Target Consumer

Students, night owls, programmers, people with eye diseases, myopic individuals, etc

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 母婴渠道、学校渠道等

Positioning

其他 大宗消费品-饮料类

Design Story

The wave of the 5G era is driving the rapid development of industries such as mobile Internet, video entertainment, and online games. Electronic screens have been deeply integrated into people's lives, and their usage frequency is increasing at a geometric rate. However, behind the convenience and efficiency, an eye health crisis has also emerged - the extremely high myopia rate among the general public, frequent eye fatigue, dryness, and eye irritation and other sub-health problems of the eyes are gradually becoming a "new national disease" threatening the health of the people. Among them, the myopia rate among students is increasing day by day, which is worrying. Under such market demands and health concerns, the importance of eye-protecting functional foods has become increasingly prominent. However, judging from the overall performance of the products currently on the market, there is still much room for improvement in the experience and targeting of eye-protecting products. It is precisely based on the precise insight into the pain points of eye health and the grasp of the market gap in eye-protecting foods that Muqingxi Blueberry Fruit Drink came into being.
The design concept of the product has always revolved around "accurately conveying the value of eye protection" and "adapting to diverse usage scenarios", with meticulous considerations made from the outer packaging to the product form. On the front of the stand-up pouch's outer packaging, the design team ingeniously combined the Chinese character for "eye" with the core symbol "E" of the vision test sheet. Both are highly related to eye health, directly and powerfully highlighting the theme of eye protection. The shape is simple and clear, allowing consumers to understand the core function of the product at a glance and leave a deep impression. The blueberry pattern and the visual elements of the core eye-protecting ingredients are distributed on both sides, further enhancing the eye-protecting attributes and natural characteristics of the product. The main color of the outer packaging adopts a blue that complements blueberries, creating a fresh and eye-catching visual effect. It not only fits the ingredients themselves but also conveys a healthy and comfortable product character.
The back of the package clearly marks the ingredient list and product-related instructions to ensure transparent and traceable information. The slogan "Often looking at the phone, drinking more will make your eyes green" directly addresses the eye protection needs of mobile phone addicts, being eye-catching and easy to remember. In terms of product form, the design of the independent stand-up bag not only better locks in the active nutrients of the ingredients and prevents nutrient loss, but also precisely meets the usage needs of consumers in various scenarios such as commuting, office breaks, and business trips. It can replenish eye nutrition anytime and anywhere, and is clean and hygienic.

Highlights

The outer packaging material of the Muqingxi stand-up bag mainly adopts a 4-layer strong barrier packaging, combined with pasteurization process, to ensure the safety and freshness of the product. Meanwhile, its packaging design also fully takes into account the convenience and portability of consumers' use.

Physical fresh-keeping technology
We promise to use NFC blueberry juice as an ingredient and no preservatives added. We also adopt physical fresh-locking technology. This technology mainly relies on two core technologies: pasteurization process and four-layer strong barrier packaging. Pasteurization process can effectively kill harmful microorganisms and ensure the safety of beverages. The four-layer strong barrier packaging is a key component of the outer packaging material, which can effectively prevent the influence of the external environment on the juice and maintain the freshness and taste of the juice.
2. Features of packaging design
The stand-up bag design is very considerate. The capacity of each bag is exactly for one person, which is convenient and hygienic. The bottle mouth design is also very considerate. The cap can be easily unscrewed and you can drink it with ease. It's particularly convenient to carry a few bags when going out.

Market Performance

无

Material（For concept works, please choose the material you plan to use）

其他 四层印刷复合，UVPET/AL/PA/PE

Craft

The manufacturing process of stand-up pouches: incoming material inspection - printing - lamination - curing - slitting - bag making - sealing. The products can be pasteurized. This packaging process has been widely applied.