Type of applicant company
品牌方
Country
中国
Company Website
https://www.ryytn.com
Images
Brand of the Product
Adopt a Cow
Designer Name
Huan Qiu
Position of Designer
Product vision
Target Consumer
Target audience: High-knowledge families aged 25 to 45, lactose intolerant people who care about digestive health, and sophisticated mothers who pursue ultimate nutrition. Target audience: Healthy middle class who pay attention to the quality of life, and people in need of gift-giving
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Positioning
大货消费品 Mass Production
Design Story
Our milk source comes from the black soil organic limited ranch in the golden milk source belt at 46 degrees north latitude. The precious black soil accumulated over hundreds of millions of years is nourished by the pure ecosystem coexisting with red-crowned cranes. Therefore, the main color tone is fresh and natural green, echoing the natural vitality of the black soil organic milk source. It is paired with pure white and light luxury gold, highlighting the pure quality and high-end style of the product. With "Black Soil Limited" as the core, it borrows regional elements such as Zhalong Wetland and red-crowned cranes to enhance the ecological scarcity value of the production area. The main visual continues the brand's cow style and endows it with a noble design, deepening the brand's imprint and high-end positioning. It combines illustrations to multi-dimensionally convey the product value, presenting a rich combination of text and images to create an immersive product experience. Lay a solid foundation for high-quality milk sources, accurately convey the dual scarcity value of "A2 Black Soil Organic Milk" and the pure genes from the rare black soil, and fully demonstrate the safety, transparency and high-quality trust brought by the brand's core competitiveness with the supply chain as the source guarantee. The design needs to effectively reach and touch the demanding "A2 organic group", establish a distinct brand recognition and high-end image in the highly competitive high-end organic milk market, and help the product stand out in the growth track of "organic Dream Cap".
Highlights
From the limited black soil ranch, in the core area of Northeast black soil, it meets users' demands for safety and origin traceability. Organic +A2 dual nutrition buff superimposed; 3.8g of protoprotein, higher cost performance; We have newly launched the black soil limited edition packaging, directly targeting users who are willing to pay for the new packaging and marketing.
Market Performance
Sales in the first three months all achieved rapid year-on-year growth. The sales in the first month increased by 69% year-on-year, accelerated to a high of 107% in the second month, and maintained a steady growth of 38% in the third month, demonstrating strong market explosive power and sustainability.
Material（For concept works, please choose the material you plan to use）
其他 金属包与银卡
Craft
The silver card printing is in line with the "high-end" positioning of the product, enhancing the texture through the luster of the silver card. The silver leakage process focuses on the logo and icon rather than being applied throughout the entire layout. This not only avoids the visual clutter caused by excessive use of the process but also makes the brand identity more prominent in the dual perception of touch and vision, achieving a precise match between "design concept" and "process implementation", and solving the common problem of disconnection between design and process.
Did the design help increase the sales performance of the product? If so, please give related evidence.
The repurchase rate of users across the entire domain is as high as 33% : This means that after the product attracted a large number of new users to try it for the first time, one out of every three consumers made a repurchase. ; The repurchase rate of core old customers has exceeded 61% : Among the group of old customers who have established trust relationships, loyalty is extremely prominent, with over 60% of old customers choosing to make repeat purchases. ; The repurchase rate of the same product has remained stable at 51% : More than half of the consumers still precisely choose the same Black Soil Organic A2 product when repurchasing, rather than other products under the brand. This strongly proves that this single product precisely meets the segmented needs of a specific group of people and possesses an irreplaceable core value