Type of applicant company
品牌方
Country
中国
Company Website
https://www.gaoshengwine.com/
Images
Brand of the Product
Silvara Luxe
Designer Name
N&G GROUP
Position of Designer
Company
Target Consumer
A younger generation aged 25-45, represented by the light luxury crowd, urban white-collar workers, and artistic youth.
Distribution Channels
电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel
Positioning
大货消费品 Mass Production
Design Story
Silvara Luxe "Silver Blossom" Series takes traditional Chinese handcrafted calico printing and dyeing techniques as the design prototype, with various flowers incorporated as design elements in the printing process. The entire bottle adopts a matte silver-plating craft, exuding a subtle silver sheen – hence the "Silver" in the name; the calico printing and dyeing represent the "Blossom". "Silver and Floral Embrace" – the brightly colored patterned label perfectly complements the all-silver bottle body, creating a striking visual impact.
Printing and dyeing technology is an important part of traditional Chinese handcrafted techniques. It boasts a long development history and diverse craftsmanship, forming unique styles in different regions. In ancient China’s economic history, calico (especially cotton and linen calico) not only had high economic value due to its practicality and scarcity, but also was endowed with monetary attributes in specific historical periods and regions, serving as an important medium of circulation and value storage.
Highlights
The biggest highlight of the Silver Blossom Series is the integration of matte silver-plating craft with traditional calico printing and dyeing, forging a striking visual memory of "Silver" and "Blossom" and serving as the brand’s most intuitive flagship symbol. Its core added value is as follows: the silver-plated bottle body and 100ml capacity cleverly echo "Wenyin (Fine Silver)" and "Bailiang (One Hundred Taels)"; the five floral-scented spirits visually showcase their flavors via corresponding floral labels, deeply integrating the brand name, product form and drinking experience. On a deeper level, through silver-plating and artistic design, the series endows the products with collectible cultural premium. The wine bottles can be used as artistic ornaments to blend into exquisite life, achieving a value leap from mere drinking to aesthetic enjoyment and emotional connection.
Market Performance
In retail channels, 50ml mini-sized spirits mostly feature western minimalist packaging, while 100ml mini baijiu is mainly in bare-bottle packaging. The homogenization of these two product categories has become increasingly serious, leaving consumers not only suffering from aesthetic and taste fatigue, but also deterred by the prices of 50ml foreign spirits. Silvara Luxe · Silver Blossom Series is a 100ml rich-flavored emotional mini foreign spirit tailored for the younger generation represented by the light luxury group, urban white-collar workers and literary and artistic youths. Compared with mini-sized spirit versions, it boasts better price performance and traditional cultural attributes; versus mini baijiu, it has the advantages of the rich taste of foreign spirits and imported origin attributes. Since its official launch in retail channels in November 2025, it has achieved a monthly sales volume of over 50,000 bottles.
Material（For concept works, please choose the material you plan to use）
纸质 Paper; 其他 玻璃瓶镀银
Craft
The bottle body is crafted with a vacuum matte spray coating process and finished with surface sandblasting for an exquisitely smooth texture. It undergoes pre-plating cleaning and activation as well as post-plating coating protection, delivering excellent oxidation and scratch resistance. The label design draws inspiration from traditional calico printing and dyeing techniques, using textured specialty paper and complemented by UV printing to boost the visual appeal and tactile texture of the patterns.
Does the design solve the problems that are common across the product category? If so, please explain.
The wine labels are made of degradable and easy-tear materials, facilitating natural degradation and recycling. The 100ml silver-plated wine bottles can be repurposed for various daily scenarios, which is conducive to environmental protection and bottle recycling. In comparison with traditional large-bottle packaging for foreign spirits, they are lighter and more portable, effectively reducing the flavor loss and unnecessary waste of high-alcohol foreign spirits caused by bottle opening.
What functional designs of the work have enhanced the user experience?
The Silver Blossom Series incorporates functional designs across the dimensions of usability, portability, environmental protection and flavor perception to elevate the consumer experience: The wine labels are made of easy-tear materials for convenient opening and degradable ones that align with eco-friendly consumption demands; the 100ml silver-plated bottle body is lightweight and portable, adapting to diverse drinking scenarios while effectively reducing flavor loss and consumption waste of high-alcohol foreign spirits after opening; the silver plating on the bottle is treated for anti-oxidation and scratch resistance, boosting durability and allowing the bottle to be recycled and repurposed for daily use; the labels are finished with UV printing for a delicate tactile feel, and the floral label design intuitively corresponds to the floral notes of the liquor, helping consumers quickly identify the flavors.
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
The wine labels are made of degradable and easy-tear materials, facilitating natural degradation and recycling. The 100ml silver-plated wine bottles can be repurposed for various daily scenarios, which is conducive to environmental protection and bottle recycling. In comparison with traditional large-bottle packaging for foreign spirits, they are lighter and more portable, effectively reducing the flavor loss and unnecessary waste of high-alcohol foreign spirits caused by bottle opening.