Type of applicant company

品牌方

Country

中国

Company Website

https://www.lipton.com

Images

Brand of the Product

Lipton

Designer Name

Lipton Packaging Development Team

Position of Designer

NA

Target Consumer

Younger，high value customers on E-commerce

Distribution Channels

电商 E-commerce

Positioning

大货消费品 Mass Production

Design Story

Lipton® is the world’s leading tea brand, it means we have a big responsibility when it comes to what we put in ours. Lipton has always been committed to using environmentally sustainable packaging materials. This series productcts are now fully recyclable.

Highlights

This series offers three different packaging options to cater to diverse consumer needs: single-serve sachets in pouch, sharing boxes, and home-use canisters.

Market Performance

无

Material（For concept works, please choose the material you plan to use）

其他 单一PP材料

Craft

Mono-PP material has achieved commercial-scale production.

Does the design solve the problems that are common across the product category? If so, please explain.

This product has achieved the application of high barrier mono-PP matterial for online filling, resolving the issue of weak heat-sealing capacity in traditional mono-PP packaging.

What functional designs of the work have enhanced the user experience?

The pouch and box packages feature individually envelope for convenient single-use consumption；The canister incorporates a high-barrier mono-PP inner pouch that effectively preserves tea freshness even after repeated openings.

Did the design help increase the sales performance of the product? If so, please give related evidence.

NA

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

This series products have achieved full recyclability across all packaging levels, from primary packaging to sales units.