Type of applicant company

设计机构

Country

中国

Company Website

www.ufbrand.cn

Images

Brand of the Product

junzishan

Designer Name

Creative Director: Yalkun·Waili; Designer: Grace Zhao， Yalkun·Waili; Illustrator: Grace Zhao

Position of Designer

无

Target Consumer

Middle-class families who value health and quality; sophisticated women who are passionate about culture and aesthetics; business people who value reciprocity; and cultural and tourism enthusiasts who pay attention to local brands, including tourists visiting Xinjiang and locals who love local culture.

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS

Positioning

礼品 Gift

Design Story

This is a special series of essential oils launched in response to the growing tourism market in Xinjiang. The brand owner has suggested that different types of essential oils can supplement different trace elements needed by users or consumers.

Highlights

The artwork revolves around the product's inherent characteristics and the brand owner's mention of supplementing the body with comprehensive nutrition through various extracts and trace elements. It introduces the concept of a "Tree of Life," using different raw materials to create a complete Tree of Life concept, and employs a miniature painting style characteristic of Xinjiang to design the packaging elements.Focus more on commercial design that incorporates local culture, highlighting the original organic nature of raw materials and the uniqueness of local culture, so that products are differentiated while effectively conveying their characteristics.

Market Performance

none

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

Gold foil stamping and embossing for lettering, reverse UV coating for illustrations.

Does the design solve the problems that are common across the product category? If so, please explain.

This is a special series of essential oils launched in response to the growing tourism market in Xinjiang. The brand emphasizes that different types of essential oils, when used or consumed, can supplement the body with different trace elements.

The artwork revolves around the product's inherent characteristics and the brand's claim that different extracts provide comprehensive nutrition. It introduces the concept of a "Tree of Life," using different ingredients to create a complete Tree of Life design, and employs a miniature painting style characteristic of Xinjiang to depict the packaging elements.

What functional designs of the work have enhanced the user experience?

The series of product packaging forms a complete "tree of life," conveying the product and brand owner's understanding of the product, raw materials, and users.

Did the design help increase the sales performance of the product? If so, please give related evidence.

Focus more on commercial design that incorporates local culture, highlighting the original organic nature of raw materials and the uniqueness of local culture, so that products are differentiated while effectively conveying their characteristics.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

无