Type of applicant company
供应商
Country
中国
Company Website
www.chinasnto.com
Images
Brand of the Product
无
Designer Name
Aluminum Foil Packaging Research Institute/Tea Beverage Project Team
Position of Designer
无
Target Consumer
Young, trend-conscious consumers aged 18-35; major events (concerts / music festivals / sporting events); outdoor hiking/camping; urban commuting/exploration; brands in new-style tea beverages, ready-to-drink coffee, light functional drinks, alcoholic beverages, etc.
Distribution Channels
电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 茶饮品牌联名渠道 Co-branded tea brand channels；大型活动场景直供 Direct supply for large-scale event scenarios;户外及潮流用品零售渠道 Outdoor and Lifestyle Goods Retail Channels。
Positioning
大货消费品 Mass Production
Design Story
We identified a complex set of unmet needs among Gen Z in large-scale events and outdoor settings: hands-free convenience, secure access, stylish social interaction, and freshness preservation. Our goal is to create a “scenario-driven fashion accessory”—not merely a beverage container—that fills the gap in the premium “drink-on-the-go” experience market.
Highlights
1. Contextual Innovation: Featuring a soft, versatile design that can be carried over the shoulder or by hand, it adapts to mobile scenarios like concerts and outdoor events. This addresses the pain points of rigid packaging being restricted at large events and being inconvenient to hold, precisely filling niche scenario gaps.
2. Dual Functionality & ESG Benefits: Utilizes low-carbon aluminum foil (reducing emissions by ~30% compared to competitors, aligning with ESG principles) + “infant formula-grade” safety materials. Offers 100% light-blocking freshness preservation, leak-proof and crush-resistant properties, and long-lasting flavor retention while practicing sustainability.
3. Social currency appeal: Metallic finish + high-visibility design resonates with youth culture's “share to exist” mentality, transforming the product into a wearable trend symbol that drives brand differentiation and value elevation.
4. Practical sustainability: Reusable and washable, the product reduces volume by ~60% compared to traditional plastic or paper cups while offering superior foldability. This minimizes waste at source and lowers logistics/warehousing energy consumption, balancing environmental value with commercial viability.
Market Performance
无
Material（For concept works, please choose the material you plan to use）
其他 食品级铝箔复合材料 (Food-grade aluminum foil composite material)
Craft
Complementary design and printing highlight the metallic texture of aluminum foil. Constructed with multi-layer food-contact-grade materials, the packaging is formed through heat sealing. Handle holes are pre-punched during bag production to accommodate various carrying straps, ensuring seamless integration with product usage scenarios.
Does the design solve the problems that are common across the product category? If so, please explain.
1. Scenario Gap: Traditional rigid packaging is excluded from events, while ordinary soft pouches fail to offer hands-free convenience. This design addresses both “portability challenges” and “event accessibility” through its soft, portable form, filling the scenario void.
2. Disrupted Experience: Disposable cups and containers fail to maintain temperature or prevent spills. This design employs aluminum foil freshness-locking technology and leak-proof spouts to ensure uninterrupted quality enjoyment on the go.
3. Limited Value: Traditional packaging serves only as disposable items, lacking emotional or social connection. Through striking aesthetics and reusability, this creation transforms into a collectible, shareable trend piece.
What functional designs of the work have enhanced the user experience?
1. Hands-Free Carrying System: Adjustable shoulder strap delivers true hands-free freedom, letting consumers immerse themselves fully at music festivals or in the great outdoors.
2. Full-Time Freshness Lock: Aluminum foil barrier layer combined with a resealable spout ensures repeated openings, safeguarding flavor from purchase to the last sip.
3. Lightweight, User-Friendly Design: Ultra-light construction folds down to palm size, significantly enhancing portability and comfort for on-the-go use.
Did the design help increase the sales performance of the product? If so, please give related evidence.
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Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
1. Environmental Sustainability: ① Low-Carbon Materials: Utilizes ASI-certified low-carbon aluminum foil. ② Circular Design: Encourages reuse after cleaning to reduce single-use packaging waste. ③ End-of-Life Reduction: Compact size minimizes logistics carbon emissions; collapsible design reduces post-use waste volume.
2. Commercial Sustainability: ① Model Innovation: Creates high-value, replicable business cases through brand collaborations and event-specific customization. ② Cost Optimization: Integrated processes and scaled production deliver premium experiences while controlling costs, enhancing market competitiveness.