Type of applicant company

供应商

Country

中国

Company Website

www.chinasnto.com

Images

Brand of the Product

无

Designer Name

Aluminum Foil Packaging Research Institute/Tea Beverage Project Team

Position of Designer

无

Target Consumer

Mid-to-high-end modern tea beverage brands and food and beverage businesses prioritizing product quality and delivery experience; Young consumers focused on consumption experience and environmental sustainability.

Distribution Channels

其他销售渠道 茶饮品牌供应链合作渠道 Tea brand supply chain channels；茶饮品牌门店及外卖平台配套渠道 Tea brand stores & takeaway platform supporting channels；餐饮包装专业经销商渠道 Catering packaging distributors

Positioning

大货消费品 Mass Production

Design Story

In the tea beverage delivery sector, traditional packaging relies on separate cup holders to secure drinks, presenting common challenges: high procurement costs for cup holders, cumbersome packing procedures, and significant storage space requirements. Additionally, limited cooling performance restricts delivery ranges. This project addresses the industry's need for cost reduction, efficiency improvement, and enhanced customer experience by developing a tea delivery bag featuring a “cup-holder-free structure + aluminum foil material.” This innovation resolves common industry challenges of cost and efficiency while elevating the consumer experience through material upgrades.

Highlights

1. Full-chain cost reduction: Innovative cup-free patented structure streamlines material usage and packaging steps, achieving a 22% overall cost reduction and fewer packaging procedures.
2. Freshness preservation revolution: Aluminum foil material reflects 97% of thermal radiation, delivering approximately 10% better cooling/heating retention than traditional non-woven bags. This effectively expands delivery ranges and enhances quality stability.
3. Dual Functionality & ESG Benefits: Utilizes low-carbon aluminum foil (reducing emissions by ~30% compared to industry peers, aligning with ESG principles) + “infant formula-grade” safe materials. Provides 100% light-blocking freshness preservation and leak-proofing, prolonging beverage flavor retention while practicing sustainability.
4. Brand Value Carrier: Distinctive luxury metallic sheen and differentiated delivery bag structure transform packaging into a “walking billboard.” This elevates the unboxing experience and conveys premium brand positioning, aligning with social media sharing trends.

Market Performance

无

Material（For concept works, please choose the material you plan to use）

其他 食品级铝箔复合材料 (Food-grade aluminum foil composite material)

Craft

Utilizing an aluminum-leak printing process to accentuate the metallic texture of aluminum foil, with localized lamination techniques to create visual contrast. Custom molds are employed during bag manufacturing to achieve dual-chamber construction and stand-up functionality.

Does the design solve the problems that are common across the product category? If so, please explain.

This solution addresses the limitations of traditional takeout bags, such as inadequate insulation, reliance on additional cup holders that increase costs and time, severe packaging homogenization, and lack of brand value enhancement. Through dual innovation in materials and structure, it achieves a balance between functionality, cost, and aesthetics. The use of localized composite material design optimizes costs while creating visual differentiation.

What functional designs of the work have enhanced the user experience?

1. Efficient Packaging: Fixed cup slots streamline the packing process for faster meal delivery.
2. Extended Freshness: An aluminum foil layer ensures beverages maintain optimal taste during transit.
3. Easy-Open, Spill-Free: Optimized seals and structure enhance consumer convenience and mess-free unboxing.
4. Premium Tactile Experience: Metallic texture elevates the unboxing ritual, reinforcing perceived quality.

Did the design help increase the sales performance of the product? If so, please give related evidence.

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Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

1. Commercial Sustainability: Generate long-term value for businesses by enhancing efficiency, reducing waste, and boosting brand value.
2. Environmental Sustainability: Aluminum foil is recyclable and reusable (e.g., recycled into park facilities, desks and chairs for schools in impoverished areas, or transformed into commemorative “fridge magnets” and other cultural and creative merchandise), achieving a complete cycle from packaging to enduring social value; durable design encourages reuse; improved freshness retention reduces beverage waste caused by diminished taste.