Alin Yao once worked as a financial MT at Procter&Gamble, and later joined Alibaba to be responsible for Tmall marketing finance. After transitioning to operations, she has been responsible for new brand marketing and DMP methodology. Currently, She is in charge of new product strategy at TMIC. TMIC empowers businesses to digitize new product innovation, providing brands with data insights and strategies throughout the entire chain from market insights, research and development, product testing, to marketing, empowering new products to become explosive. Yili, Nestle, PepsiCo, and others are all TMIC deep cooperation brands.