With 20 years of composite professional background, integrating 12 years in market research and 8 years in brand strategy, she possesses a complete capability chain covering market insights, consumer insights, brand value, and strategy implementation.

She adopts an approachable and humorous style to inspire in-depth exploration, and is skilled at accurately and effectively transforming research findings into profound insights and actionable recommendations.

She was admitted to East China University of Science and Technology (ECUST) with honors through recommendation and obtained a Master of Business Administration (MBA) degree from Fudan University.

Industries she has served include but are not limited to: Fast-Moving Consumer Goods (FMCG), pharmaceuticals/healthcare, strategic consulting, home appliances & furniture, education, catering, and real estate.