Currently serving as Marketing Director for China NBI at Roquette, with over 18 years of marketing experience in the food & beverage, and FMCG industries, spanning both B2C and B2B sectors. Previously held the role of Greater Asia Marketing Lead for Beverage and Dairy categories at IFF (Legacy Danisco), overseeing multiple business unit product lines, including system ingredients, flavors, and health ingredients. Prior to that, managed segment marketing at SIG Combibloc and worked at leading global FMCG companies such as Colgate, Hershey, and Wyeth Nutrition, covering key functions including key account management, regional sales, trade marketing, and brand activation, with a comprehensive business perspective from headquarters to regional operations and frontline execution.