Joined Nestlé in 2005, serving in the Group Marketing Department, Water & Beverage Marketing, and Coffee Marketing teams.

From 2021 to 2023, led the launch of over 200 Nestlé Coffee new products and incubated local premium coffee brands, positioning Nestlé Coffee as a source of inspiration for consumers across multiple coffee sub-categories.

Actively promoted coffee culture by launching the free educational mini-program “Coffee Academy”, making coffee knowledge more accessible and helping more people understand and appreciate coffee in a relaxed and engaging way.

Advanced consumer communication on coffee sustainability through the “Endless Aroma” campaign, encouraging coffee consumers to take practical actions to collectively safeguard a sustainable future for coffee.

From 2021 to 2023, participated in and supported the initiation of the “Yunnan Coffee Flavor Map” project, contributing to the promotion of Yunnan coffee.

SCA-certified Coffee Roaster and Brewer, and CQI-certified Q Grader.

In 2023, supported the release of China’s first “Expert Consensus on Natural Caffeine Intake and Health”, introducing the concept of caffeine grading.

In 2023, introduced the personalized caffeine concept “Caffeine Gene” and launched a public mini-program based on this concept.