Wenyan Long (Qianyu), Head of Tmall Mart Select, Taobao and Tmall Group. With over a decade of deep experience in the e-commerce industry, she has held category leadership roles across multiple platforms including Taobao, Tmall, Taobao Factory, and Tmall Mart. She has distinctive insights into key food industry trends such as health-oriented, convenience-driven, and scenario-based consumption, and advocates for using consumer demand to reverse-drive supply chain innovation, helping brands break through and achieve growth beyond traditional boundaries.