Mr. Ali Sun brings extensive experience in brand digital operations and e-commerce, having led multiple brands to become benchmarks in their respective industries.

In 2011, he joined Baozun as Head of FMCG, managing e-commerce operations for leading international brands including Häagen-Dazs, Unilever, Johnson & Johnson, Wrigley, and GNC. He was a core member of the management team that steered Baozun to its IPO.

In 2014, he founded餐桌网 (Canzhuo.com), which grew to become the largest food delivery platform in East China.

In 2016, he partnered with established retail chain Xianfeng Fruit to spearhead their new retail transformation, achieving 80x revenue growth the following year and setting a benchmark for digital transformation in the fresh fruit industry.