Dicos is a renowned Western fast-food brand in China, operating under Ting Hsin International Group's TingChiao Restaurant Group. Since its founding in 1996, Dicos has expanded its presence across all provinces and regions nationwide. The brand's signature product, the Crispy Pistol Chicken Leg, has successfully captured consumer loyalty. In recent years, through product innovation, digital marketing, and a systematic franchising system, Dicos has continuously revitalized its brand vitality. Guided by consumer needs, the brand is committed to delivering quality Western fast-food products and a relaxed, enjoyable dining experience.
Ms. Shirley Wang serves as Brand Marketing Director at Dicos. She is dedicated to driving category and product innovation as well as localized product development, leading IP cross-border collaborations and digital brand marketing initiatives that continuously rejuvenate the brand. Ms. Wang brings extensive marketing experience in both the fast-moving consumer goods (FMCG) and food & beverage industries, with a sharp focus on end-to-end management spanning consumer insights, new product innovation, brand management, and marketing strategy, while also leveraging digital marketing to empower brand growth. Prior to joining Dicos, she held positions at renowned companies including Yum! China, L'Oréal, and Kraft Heinz.