With over 30 years of senior management experience in product innovation, brand building and business development, he has held executive positions in well-known enterprises such as Fosun Group, Nestlé China and Mars China. Currently, he serves as the CEO of Shanghai MONMA Advertising. Specializing in the fast-moving consumer goods and health care sectors, he is proficient in product innovation and renovation, brand positioning and strategic implementation. He has led his teams to achieve multiple breakthroughs in product innovation and strong growth in business revenue and profit. With both large-scale group management and entrepreneurial practical experience, he has profound professional accumulation and outstanding practical capabilities in product innovation and enterprise operation management.