MBA, Antai College of Economics & Management, Shanghai Jiao Tong University; Master of Science in Management, ESCP Europe

Boasting over a decade of experience in cross-border marketing and product R&D, I possess a dual perspective of both B2C and B2B sectors, with proven track records of success in both domains.

Currently serving as Senior Marketing Manager at Givaudan China, I oversee multiple categories including beverages, dairy products, bakery items, confectionery & chocolates, and F&B. I drive multi-dimensional business growth for the company, with years of in-depth expertise in consumer and sensory insights. I excel in product innovation and cross-functional collaboration to deliver successful product launches.