Alan Lou is a Partner in the Consumer Practice at Frost & Sullivan, a leading industry research and consulting firm listed on the Hong Kong Stock Exchange. Drawing on his deep understanding of China's unique economic environment and market dynamics, Alan helps clients analyse and navigate the market through a range of methodologies, enabling them to identify and capture growth opportunities. He brings years of management experience in market research and IPO advisory, having participated in and led over 200 overseas listing consulting projects. Notable engagements include Haidilao, Yum China, Nongfu Spring, Weilong, Midea, Jiumaojiu, Xiaocaiyuan, and Aux.