Education

South China University of Technology

B.S. in Food Engineering

South China University of Technology

M.S. in Food Engineering

University of California, Davis (UC Davis Extension)

Certificate in Applied Sensory and Consumer Science

30 years of experience in the food and beverage industry, with deep expertise in consumer science, sensory science, and product innovation.

Possesses a global mindset with extensive cross‑region and cross‑category experience.

Highly skilled in translating consumer insights and data research into actionable technical insights to support both technical and business decision‑making.

Professional Experience

The Coca‑Cola Company | 2005 – Present

Global Technical Consumer & Data Research Director

Shanghai Team Lead

Lead the Global Technical Consumer & Data Research team in Shanghai, designing and deploying consumer technical research and data insight frameworks.

Provide end‑to‑end support for innovation and commercial decision‑making across all categories in Greater China & Mongolia, Southeast Asia, and South Pacific, as well as for global coffee portfolio innovation, including white space identification, product development guidance, and technical evaluation.

Function as a critical bridge between consumer insights, technical research, and business decision‑making, driving innovation from insight to execution.

Yum China | 2024 – 2025

Senior R&D Manager

Led development of KFC core menu products, enabling continuous innovation and successful commercialization.

Pepsi Foods China | 1996 – 2004

APAC Consumer Technical Research & Technical Service Manager

Led consumer technical research and technical service across the Asia‑Pacific region, translating consumer insights into product development and market strategy execution.