Wanni Xu
Asia Sensory Science Director
MMR Research Worldwide

17 years of sensory and consumer insights experience in food and personal care industry, both in Asia Pacific region and globally. I currently hold the position as MMR Research Asia Sensory Science Director. My previous experiences include Global Sensory & Consumer Insights Manager from Reckitt: Health (Dettol) and Nutrition (Mead Johnson), Asia Sensory & Consumer Insights Scientist in Firmenich and Asia Sensory & Consumer Insights Project Manager in Givaudan.

My experience spans across multi-product categories, and human science is a field I am absolutely passionate about. It ranges from product perception, consumer experience to cultural and social signals. I am always curious, and I love meeting and talking to people, sharing experiences and exploring anything new, especially food products.

Today, food is no longer just about taste, aroma, texture and appearance but an overall consumer experience. It is also about the emotions, memories, expectations that the food evokes, and this can be influenced by many factors such as culture, context, occasion, mood, health and lifestyle.

To unlock product success, food developers need to constantly look at innovative ways to create better or new product experiences that delight consumers at different touchpoints of a product usage journey.