Michelle Zhu
Nuvision E2E Design Thinking Innovation Lead & Mentor
NuVision Consulting

Michelle JYZ, with nearly 20 years of end-to-end experience in innovative product development, spans her expertise across innovation insights, concept development to commercialization. Committed to propelling innovation within the global food and beverage industry, She firmly believe that innovative products can not only generate substantial profits and sustain business vitality for organizations but also enhance people's lives, bringing happiness and even health improvements. Driven by this mission, I have adopted Unilever's innovative insight methods, combined with Stanford's innovation and entrepreneurship philosophy, and have overseen product innovation, process innovation, and system innovation for PepsiCo Foods, Chi Forest's new ventures, and Danone Aptamil, achieving a series of innovative breakthroughs.

Her innovation work has mainly focused on the food and nutrition industry, including snacks, beverages, ice cream, biscuits, and also ventured into paid digital services. She has served in global Fortune 500 companies (Unilever, Mondelez, PepsiCo - Innovation Lead, Danone - Digital Innovation) and entrepreneurial unicorns (Chi Forest - New Product Lead).

Innovation Achievements: While at PepsiCo Foods, she led the team to produce 400+ innovative ideas annually, with over 20 projects successfully commercialized, contributing to the company's double-digit growth for four consecutive years. Brands been served include Lay's, Doritos, Cheetos, Quaker, Pepsi, Mirinda, 7Up, Oreo,Sunbites, Cornetto, Magnum, Alien, Chi Forest, and Aptamil AptaEssensis U.

Professional Achievements:Certified Innovation and Entrepreneurship Mentor by Stanford, Stanford Design Thinking Certified Facilitator, Innovation Lead for Global Fortune 500 and unicorn brands, responsible for innovation processes and commercialization, specializing in strategic management.