Currently the Marketing Director of Heinz China, she has spent a decade deeply immersed in the FMCG industry, amassing a rich and diverse range of experiences. Her career has spanned brand marketing, sales and customer management, media communication, and digital innovation. She has led the Heinz brand in continuously pioneering marketing activities and product innovations based on category education and penetration. Under her leadership, the brand has achieved its highest-ever market share, with brand strength and social media presence leading. Her efforts in marketing and product innovation have garnered 20 prestigious industry awards, including the Effie Silver and Bronze Awards, Forbes Brand of the Year and Product of the Year, the TBI Outstanding Brand Innovation Grand Prize and Brand of the Year, the CCMA Grand Prize and Most Effective Brand of the Year, the AdDoor Top 100 Cases, the SMARTIES Gold Award, and the Silver Award in the Integrated Marketing category of the Morkeying Award.