With a decade of marketing experience, Zimu has worked across diverse roles, from WPP's leading agencies to integrated marketing in the internet sector. He has led teams and managed various business units, including strategy, creativity, content, traffic, MCN, and e-commerce livestreaming, gaining extensive and comprehensive experience in both marketing and business growth.

Currently serving as the Director of FMCG Industry Operations and Strategy at Xiaohongshu Commercialization, Zimu is responsible for overseeing the operations and strategy teams for categories such as alcohol, beverages, dairy products, and health supplements. Collaborating closely with brands, his team develops comprehensive marketing strategies — from product and audience strategies to content and traffic strategies — ensuring both effectiveness and efficiency.

His work spans over 50 leading brands across various industries and has supported the incubation of over 100 emerging consumer goods and new products from major corporations.