Mr. Jun Fang is a leader in China’s FMCG sector with deep expertise in consumer insights and marketing digitalization. With nearly 30 years of experience, he previously led marketing digital transformation and consumer insights at Unilever China, and held roles at Alibaba, General Mills (U.S.), and P&G China. In 2022, he founded NUVISION Consulting, leveraging his expertise to help brands achieve sustainable growth. The firm has served top enterprises such as Mondelēz, McDonald’s, Kraft Heinz, Haidilao Hotpot, and Logitech, as well as tech platforms like Meituan and ByteDance, guided by its mission: “Uncovering Authentic User Needs, Driving Authentic Brand Growth.”