Chris Xu is a creative professional with both international vision and local insight, bringing nine years of experience in advertising and team management. He graduated from the Communication University of China and the University of the Arts London. He currently serves as Creative Partner at Tian Yu Kong Shanghai.

His major clients include Tmall, China UnionPay, Walmart, Yili, Starbucks, L’Oréal, Oreo and other leading brands. Chris has created benchmark campaigns such as “Separated Oreo” for Oreo, “Bending down to collect starlight” for China UnionPay, “Answering the Earth” for Yili, “Let Sassoon introduce Sassoon” for Sassoon, and “Coffee in the morning, Non-coffee in the afternoon” for Starbucks, achieving double breakthroughs in social buzz and brand impact.