Ms. Yu Fu serves as Head of National Food & Beverage Industry at the bilibili Marketing Center，mainly responsible for business cooperation and marketing innovation within bilibili for clients in the food, beverage and alcohol sector. This includes developing content strategies, planning resource allocation, and integrating the ecosystem effectively.

Prior to joining bilibili, Ms. Yu Fu held positions at Tencent and Kuaishou, where she gained extensive experience and insights into the dynamics of both long and short video formats and platform engagement strategies. Additionally, she has led and planned numerous classic brand marketing campaigns. With a well-established methodology for focusing on communication and marketing at different stages of a food and beverage brand's lifecycle, she is well-equipped to facilitate the mutual growth of brands and the platform.