Amanda Dai is a Partner at Civilization, specializing in brand strategy consulting and Integrated Marketing Communications (IMC) planning. Her expertise spans a diverse range of industries, including food and beverage, alcohol, dairy, personal care, catering, and real estate.

With over 15 years of deep engagement in brand strategy and marketing, Amanda possesses a profound understanding of how international brands can achieve effective IMC in the Chinese market, as well as how established domestic brands can innovate and revitalize themselves to meet evolving trends.

In her collaborations across various sectors, she prefers to establish strategic partnerships at the upstream level, participating in the entire brand marketing lifecycle—from market research, concept creation, and R&D to channel insights and go-to-market strategies. These experiences have endowed her with razor-sharp insights and a highly integrated global perspective.