Sihan Jin is the Co-Founder and Creative Partner of independent creative agency Heaven & Hell. Her representative works include "FOR WINNING TOMATOES,IT HAS TO BE HEINZ," "Wishing You a Holiday from Ele.me," "China's Lands, China's Names," "She Blossoms Everywhere," and "Open a book open a world." She is passionate about and adept at uncovering human insights, believing that every person today can be a small-scale social activist — and she strives to spark these "micro-movements" through advertising and brand marketing. She is the youngest creative in mainland China to win a Gold Lion at the Cannes Lions Festival, and her work has earned over 100 domestic and international creative awards. She has also served as a judge at the Shanghai International Advertising Festival, the 4A Golden Seal Awards, the Taiwan Chinese-Language Times Awards, and as a mentor for the Huafu Youth Awards.