10 years of experience in creative integrated marketing, she excels at driving brand communication and conversion with a business goal-oriented approach, possessing extensive project expertise in fast-moving consumer goods, food, cosmetics, and skincare industries.

She has served renowned clients such as Johnson & Johnson, P&G, Mengniu, Unilever, Chi Forest, L'Occitane, and Shiseido. Key projects led include the star marketing campaign for L'Occitane's fragrance and body care series, and the Chinese New Year marketing campaign for Knorr. His work has been recognized with industry awards including the Shanghai International Advertising Festival, Great Wall Award, 4A Creative Awards, and Golden Rooster Award.