Teng Qin, the Strategy Lead for the Pet and Beverage Industries at Xiaohongshu, brings 10 years of integrated marketing experience across 4A agencies, brand-side roles, and internet platforms. Her expertise spans brand marketing, product incubation, and business growth. She has received multiple domestic and international creative awards, including a Cannes Silver Lion, and has led the development of breakout products from 0 to 1. Combining creative vision with strong commercial acumen, she delivers strategic solutions that support both brand building and business growth. In her current role, she focuses on product, audience, content, and traffic strategy across the full marketing funnel, with a strong emphasis on both impact and efficiency.