Emily Fox is an Executive Creative Director at JDO London, shaping the agency’s global vision of ‘Creating Belief’ with bold thinking and world-class craft.

With a strong foundation in strategic design, Emily creates brand experiences that are both beautifully executed and commercially impactful. She has deep expertise in the food and beverage world, having brought to life distinctive work for Waitrose, Duchy Originals, Illy Coffee, Lavazza Coffee, Lindt chocolate, and Little Freddie baby food. Her approach blends clarity, storytelling, and premium sensibility, helping brands stand out and stay relevant in highly competitive categories

Her global perspective, shaped in part by her work with Vaseline in Asian markets, has fuelled her ability to design with nuance, intention, and cultural fluency. With confident leadership, she pairs creativity with clarity to solve complex challenges, helping JDO elevate brands worldwide, with a particular focus on Asia’s dynamic and rapidly evolving markets.