Lina Su
Design Associate Director
Mars Wrigley Confectionery

Lina joined Wrigley APAC R&D Sensory in 2012 with prior work experience in Unilever global R&D Center as consumer technical insight and claim manager. And since then, she has continuously driven deep consumer experience insights, supporting successful innovation, renovation and productivity initiatives for global and regional scale brands. Lina also extended her role to design since 2015. Partnering with cross-functional teams, she successfully led the project for gum category pipeline generation in China by leveraging strategic design thinking. After that, she started to build up Mars Wrigley's China Innovation and Design Department, set up a design team, expanded external resources, established a design studio, worked closely and cross-functionally, and committed to exploring the growth opportunity points of the category. At the same time, she led the team to provide strong design support for the innovation programs of brands such as Dove Chocolate, M&M'S and Extra.