Yanru Chen
Director of AMBROSIAL Brand
Liquid Milk Division of Yili Group

Ms. Chen serves as Director of AMBROSIAL Brand in Liquid Milk Division of Yili Group, and takes full charge of the overall strategic planning, brand marketing and product line development business of AMBROSIAL Brand. As one of the founding members guiding the development of AMBROSIAL brand, Ms. Yanru Chen has rich experience in the dairy FMCG field, and has successfully led AMBROSIAL to somebody from nobody, and build a super brand of RMB20 billion value.

Ms. Chen has devoted to marketing innovation, and focused on the building of tangible and intangible assets of AMBROSIAL Brand. Through the insight into consumers’ needs and occupation of industry-leading technologies, Ms. Chen has built a number of successful products and led the aesthetic trend of packaging design in the industry. Ms. Chen has led AMBROSIAL to win a number of prestigious awards at home and abroad, including German IF Product Design Award, IAI INTERNATIONAL ADVERTISING AWARDS, Dairy Innovation Award of FoodBev Media, which was highly recognized by professionals and amateurs.