As a senior marketing and sales expert, Henry has over 20 years solid experience in both B2B and B2C industries. As the chief marketing expert of IDF-CN committee, he has 15 years solid experience in dairy industry, and has been responsible for various projects with plenty of domestic and international brands covering consumer research, marketing, and product innovation. As a veteran in consumer goods, Henry has deeply involved into national projects like School Milk, "I Love Milk", etc.