Other Selected | Pepsi & 7Up CNY 2018 Malaysia
PepsiCo Design & Innovation
The Pepsi & 7UP Malaysia Chinese New Year Limited Edition Cans celebrate the spirit of the Chinese New Year with a series of 4 limited edition cans, designed to connect emotionally with consumers during one of the most traditional and important festivities of the year. The creative direction contrasts fluid and rigid shapes, depicting iconic visual elements that are unique to this celebration. These symbols—plum blossoms, fish, lanterns, firecrackers—are carefully concealed within the beautiful, decorative pattern. The story behind the design unfurls as the consumer discovers symbol after symbol. |
The unique execution of these pop art illustrations,
coupled with the can’s Limited Edition availability, made the Pepsi & 7UP
CNY Limited Edition Can series one of the most desired items during the Chinese
New Year celebrations.