Country
中国(China)
Official website
无
Company Introduction
Xiyingxing was founded by senior marketing people and barorators.The company has its own brand with LP CAFE. LP CAFE is committed to the development and innovation of portable specialty coffee. It is a coffee brand-oriented coffee brand with fresh product portable specialty coffee service in today's market. At present, LP CAFE products include LP CAFE record drip specialty coffee series, to hand clasp coffee entry newcomer-friendly handmade set and products in retro style.
Images
Brand Name
LP CAFE
Designer Name
Xiamen Xiyingxing LP CAFE Design team
Position of Designer
LP CAFE Design team
Client
LP CAFE
Target Group
specialty coffee lovers (elite white collar, stay-at-home-mom, literary youth, between 26-45 years)
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 餐饮&酒店 Restaurants & Hotel
Positioning
大货 Mass Production
Design Story
The birth of the vinyl record in 1948 is a high-quality synonym, through the simulation record real sound, compared to the CD can show the original sound of the original, representing the pursuit of vitality, has a unique eracharm.LP (Long Play) is a storage format of the record, while the LP CAFE® represents the perseverse exploration of high quality coffee and the unremitting life of the boutique life, so that life is full of love. LP CAFE® redefines specialty coffee by product innovation and character, quality, service, with aesthetic portable, severe selection, fresh production, etc., with beautiful music, and is committed to providing mass consumers to provideI can drink a glass of specialty coffee, let people be in a busy schedule, can be short-lived, enjoy the pleasure of visual, taste, and auditory, not because they will be busy.
Highlights
Through the external packaging of LP CAFE drip coffee , people drink a cup of LP CAFE drip coffee, the most related music, cat, poster to brew coffee and other elements are fully integrated; the affinity is mainly, the design of the vinyl record and π cat brand IP's appearance and easy-to-use innovative design, creativity, integrates the familiar factor of the degassing valve with specialty coffee lovers as a speaker design, product label with coffee tasters flavor wheel's color performance different taste, make the packaging friendly and artistic, meet the emotional needs of people to drink coffee, highlighting the exquisite life of LPCAFE, anytime, anywhere, just nerver settle.
Market Performance
无
Material
纸质 Paper
Craft
The outer packaging uses special paper quality, using the tongue card mouth design to ensure that the outer packaging does not use glue, it can also stabilize.The internal packaging bag uses an aluminum foil-plastic bag to ensure that the coffee can keep its own flavor.This process application takes into account commercial cost optimization and use. LP CAFE promises that seven days of fresh production guarantees, so that consumers can drink a cup of fresh, flavorful coffee.
Does the design solve the problems that are common across the product category?
LPCAFE record drip coffee adopts a retro vinyl record design, on the one hand, there is a major improvement in the beauty of the traditional drip coffee, and the process of swirl is like a vinyl record player in playing wonderful music, comfortable and relaxative, meet people's exquisite aesthetic needs; on the other hand, the record drip coffee is easy to boil compared to traditional drip coffee, which is easy to pour and facilitate coffee flavor extraction.
What functional designs of the work have enhanced the user experience?
1. Pressing the packaging, the semicircle gap formed is more likely to take out the drip coffee, the rear cover is integrated into the back, showing the vertical vinyl record player model, and the different number of outer box can be placed in different styles, so that the user takes photos to share. 2. Two-color product label represents different tastes: large-color block represents coffee baking, small-colored block represents a flavor (SCA flavor wheel), customer can identify important taste information through color. 3. Compared to traditional drip coffee, the record drip coffee is susceptible to place and improves coffee flavor extraction; people's painting water to brew the process like a vinyl record player in playing wonderful music, very exquisite and cure.
Did the design help increase the sales performance of the product?
Yes, our e-commerce sector has now started inviting the online influencers to pitch our products to customers, and sales of the new brand are all from the online influencers recommendations. On social media platforms, such as Douyin, Weibo, Xiaohongshu, Guangguang, our target customer search for the topic: #LPCAFE, view recommended videos and buy.
Does the work consider sustainability (environmentally or commercially, or both)?
1. The outer packaging uses special paper quality and uses side tongue card design to ensure that the outer packing does not use glue or non-adhesive. 2. The whole LPCAFE drip coffee series, which can increase the taste of coffee beans, and the support change is the color label sticker on the outside of the packaging. The label stickers will be the most outstanding selling point of different coffee beans, while extending the right side, can guide customer recognition and viewing details; the background color of the label is two, the large color block represents the coffee baking, the small color block represents a flavor (SCA flavor wheel), and customers can identify important taste information through color.