Products are just the results. The first step of innovation starts with insights into new consumer segments, new scenarios, and new channels.

Keyang - the leader in cereal drinks. The growth rate in 2023 will exceed 150%, and it has been certified by Sullivan as the pioneer of the red bean and barley water category and the market leader in category sales! Zhonghe Food, a subsidiary of Keyang, has nearly 30 years of experience in red bean processing, and its annual filling production capacity is as high as 10W+ tons! From red bean processing to red bean barley water, how can Yang C-end successfully transform?

YUZU VALLEY's double yuzu juice ignited the market's enthusiasm for yuzu juice, prompting major enterprises to follow suit. YUZU VALLEY set a good example from the beginning by expanding and broadening the yuzu juice category. As homogeneous competition intensified, YUZU VALLEY upgraded to the new "Song You Juice" brand in July last year, transitioning from a category to a dual-drive model of category + brand. This broke through the low-price internal competition, resulting in sales exceeding 1.1 billion in just 2 years.

Restaurant chains grew from 12% in 2018 to 19% in 2022, according to Meituan. The highest growth in chain expansion, 45% year on year, is seen in the 5,000-10,000-store band.

Starting from traditional catering channels, Hope Water achieved sales exceeding 500 million yuan within 4 years and is expanding into more dining scenes. XianMu Technology occupies 20% of the catering supply chain market, focusing on emerging leisure dining scenes and building a bridge between leisure dining enterprises and beverage brands.

Facing the continuous differentiation and upgrading of catering channels, Hope Water and XianMu Technology will interpret new opportunities for beverage brands from different perspectives.

There's no doubt that ginger remains a promising contender. Ginger flavor enjoys considerable acceptance worldwide. As early as 2017, Google's beverage trend report noted a 32% increase in searches for ginger drinks (including ginger tea, ginger beer, and ginger ale) across the United States, United Kingdom, Spain, and Mexico. Searches for categories like ginger water and ginger juice grew by 79%. According to Technavio's data, the ginger market is projected to reach $3.4 billion by 2026, with a compound annual growth rate of 7.3% from 2021 to 2026. While ginger beverages have seen rapid growth in the Asia-Pacific market, they have yet to establish dominance as a flavor profile in the Chinese market.

For 64 years, Bundaberg, originating from Australia, has been committed to handcrafting "craft" sodas. Not only is it well-known in Australia, but it has also expanded its business to 60 countries worldwide, generating a revenue of 1.5 billion.

Entering China 8 years ago, Bundaberg started with its classic ginger beer, using its unique ginger flavor to tantalize consumers' taste buds. It then introduced a variety of colorful fruit-flavored sodas, gradually establishing an iconic brand image. Now, how can Bundaberg in China leverage rapidly developing emerging channels to enter more everyday consumption scenarios and unlock broader markets?

In order to explore the possibility of ginger flavor in the Chinese market, FBIF specially invited 5 top domestic and foreign ingredient companies as beverage flavor designers to select and send 2-3 groups of ginger-themed flavor innovation works, and conduct on-site scoring through evaluation in various dimensions. Enlighten the perfect use of ginger flavor in beverages and the innovative development of ingredient design. In this interaction, creators can not only freely play around the theme, but also choose their favorite brands to create targeted creations, thereby gaining explosive exposure and cooperation opportunities. Don’t miss it!

Tepache is a traditional Mexican drink that is made from fermenting the peel of pineapples. After kombucha and kefir ignite the fermented drinks market in North America, Tepache ascends to be the next growth driver.

As the first brand that introduces Tepache in packaged products, how did De La Calle achieve 100% growth in 2022?

At FBIF2017, we attempted to discuss the performance and potential of cactus in the beverage category. Six years later, the latest data shows that from 2018 to 2022, the compound annual growth rate of cactus-flavored beverages launched in North America and the UK was 56.51%.

Nevertheless, due to the uniqueness of the ingredient, there is still a lack of awareness about the category of cactus beverages.

Pricklee, a cactus beverage brand from the United States, promotes its product with the slogan "No Coco," challenging coconut water, highlighting the health benefits and efficient hydration properties of cactus beverages just like coconut water. Through social media marketing, it has established a quirky and fun brand image and has achieved year-on-year doubling of success since its official launch in 2021.

Zero-sugar tea drinks account for around 90% bottled tea drinks in South Korea and Japan. China, on the other side, sees high-speed growth of sugar-free tea drinks, but the gap in market share is still large compared with mature markets like Japan and South Korea.

The substitution between sweetened and sugar-free tea drinks has come to a new stage. Apart from keeping pace with the health trend, anything else sugar-free tea drinks can do to win over consumers who like sweet drink?

To solve the "non-essential" identity crisis of fruit and vegetable juice from benefits, designs, and branding.

From "Tastes Great" to "Remind Every Day", from the iconic coffee bean ICON to the agile little red bird, Nescafé, which holds the largest share of China's retail coffee market, "recreated" itself this year with a new Nescafé: From brand mindset to innovative products, what insights are behind Nescafé's new moves? And what trends will it lead in the Chinese retail coffee market?

When personalized and aesthetic upgrades became the "standard rhetoric" for new consumer brands, it focused more on cost-effectiveness. When cost-effectiveness became the "consumer's first choice", it wanted to become a more story-driven, unique brand—TASOGARE COFFEE seems to always take a different approach. Since starting with online sales of drip coffee, TASOGARE COFFEE, founded 9 years ago, has sold over 1.3 billion cups of coffee as of December 31, 2023, and has amassed over 7 million fans across all channels. In an increasingly competitive coffee industry, how can TASOGARE COFFEE, which does not aim for first place, find its niche and continuously create more value for consumers, the company itself, and society?

How to incubate new brands from common lemon flavors with strategic focus?

Zuixi Apricot Tea was sold 1 million bottles in four months. Asia Sarsae hit 200-million-bottle sales in one year. Over 10,000 cups of Guhe Sour Plum Soup are sold in one day ... Regional drinks are increasingly accepted by the masses, but it is hard to see one "super product". Fortunately, becoming a super product is not the only answer as supply chains of drinks are more mature. How to generate high growth for regional drinks?

As the health trend gains momentum, herbs appear more widely in new beverage products around the world. Over 300 million bottles of Yakan no Mugicha by Coca-Cola Japan since its launch less than one year ago. Aura Bora, a sparkling water made from real herbs, fruits, and flowers, is one of the fastest growing brands in the sparkling water category in the U.S. Xian Tea by CHI FOREST grew 10 times year on year with more than RMB 100 million sales achieved in the first eight months of 2022.

How can the potential of herbs be unleashed to the maximum by leveraging culinary cultures in the eastern and western worlds?

There is little hope to see the authentic formula that Coca-Cola has poured 75 billion to protect and kept a secret for over 130 years, but we could not help sharing with you a new recipe, as it looks irresistibly alluring.

Replacing sugar with koji from Hakkaisan, UMAMI Cola blends elderflower, tulsi, citrus depressa hayata with ingredients that are often found in energy drinks, arginine, nicotinic acid, BCAA, GABA, vitamin B, etc. 

(Well, I tried. Please see the picture and let the invited speakers tell you more.)