Serena Shao graduated from Jiangnan University with a major in Food Science and Industry, and holds a master's degree in Communication from Peking University. After graduation, she joined the Nestle, where she specialized in consumer sensory research and contributed to the development of over 50 new products. Currently, she works as the Marketing Manager for the baking industry at Novonesis, where she is responsible for implementing effective marketing strategies and driving product sales.
Serena Shao is well-versed in the latest trends in the baking market, adept at overcoming challenges, and excels in building strong partnerships. Her passion for the baking industry drives her to expand the reach of Novonesis Baking portfolios, bringing to customers top-quality baking biosolutions and services.
4.2H - Hall D1
Under the new normal, the bakery track has changed from high-speed growth to medium-low speed, and it is especially important to look for new opportunities in the old track. For consumers, taste and texture are always the first pursuit in purchasing bread, and it has become a new consumer trend to pay for "eating healthy without burden". More than 87% of consumers are choosing bakery products by reading labels! As a result, the label "light" proposition has gained absolute advantage, and new retail channels have launched healthy concept products. Let's take a look at the global bakery market trends, unlock the bio-solutions, and see how bakery companies can capitalize on the trend and win the "fresh" opportunity!