Lynn Xu possesses comprehensive market research knowledge from her rich experience spanning across retail measurement, consumer research and product innovation. She has profound understanding of business management: from marketing to sales, from production to distribution, from supply chain management to consumer promotion. Her expertise lies in her ability to translate data to actionable insight and to deliver in business language but not research jargon.

Lynn has been with Nielsen for the past 10 years. Currently she is managing Nielsen product innovation service unit, namely BASES. BASES provides consulting and solution to manufacturers throughout their innovation funnel. It helps clients optimize the marketing elements of a new product, thus significantly increase the chance of winning. Its volume forecast is important metric for manufacturers to make launch decision and analyse financial return.

Prior to Nielsen, Lynn did sociological research in University of Toronto where she completed her master degree. She published several papers in international academic journals and a documentary on the working and living status of Chinese skilled immigrants in Canada. She had also worked in French petro and engineering company and German trading company for 6 years.