Established in 2006 by sensory marketing expert Simon Harrop, Brand Sense are the global experts in multi-sensory brand marketing, specialising in knowledge transfer through coaching and consultancy.
In his role as a sensory expert, Simon has enjoyed extensive public profiling through media such as the BBC, NBC, International Herald Tribune, Brand Strategy and the Sunday Times. Simon is also a regular speaker, panel guest and contributor on the international marketing conference circuit. Simon has spoken at events such as Marketing Week Live, Retail Interiors, ‘Experience’ in New York, The World Perfumery Congress, TED, SEPAWA conference in Dusseldorf, The Consumer Products Association and The Israeli Presidents Conference.
Before establishing BRAND Sense Simon worked in a variety of marketing roles. A strong belief in the power of the sense of smell led him to form The Aroma Company in 1993. The Aroma Company provides strategic brand development and promotion through the sense of smell. Simon launched Brand Sense in 2006 with business partner Martin Lindstrom to help carry the message of sensory marketing out to a wider audience.
Simon has created sensory strategies for brands such as British Airways, P&G and General Motors. Sensory Branding is now used across the globe by companies such as Nestle, McDonalds, Unilever, and Glaxo Smith Kline.
Brand Sense consists of a small team of highly experienced specialists. Although based in the UK, Brand Sense consultants are truly global as they travel the world coaching top international brand executives on how to use sensory marketing to find differentiated sensory ‘hooks’ which can be used to improve emotional connection with consumers. As the company’s CEO, Simon leads this mission. Simon works closely with Martin Lindstrom, best selling author of the book Brand Sense. Many of Martins revolutionary theories have influenced the thinking developed by Simon and his team at Brand Sense.